#TRUST: The Key Ingredient To A Great Employer Brand – March 2015

Today’s employers recognise the value of their employer brand to attract top talent, engage employees and establish a reputation as an employer of choice. That means that companies are increasing investments in strategies to enhance their employer value proposition (EVP) and extend awareness of their EVP to employees and potential candidates.

However, with such significant emphasis placed on EVP, one critical aspect is being overlooked – trust. Now more than ever, companies have an opportunity to brand themselves as employers of choice, and harness the collective power of employees and candidates. These are the brand ambassadors that have the power to drive an EVP forward. Take a look at our full report to find out more.