Webinar: Avoiding compromise: Staying true to your brand and engaging the modern workforce
With a diverse, multigenerational workforce at the forefront, organisations must balance the need for innovation with staying true to their core identity. The challenge? Adapting to evolving trends without over-reinvention or losing your core identity, and doing so in a way that resonates with all.
Hear more from our distinguished panel in our recent webinar, providing useful insights on the importance of remaining authentic to your brand whilst balancing the needs of a multigenerational workforce. Hear more on the importance of your brand DNA as the essence of your organisation, as well as how EVP should be continually evolving and a true reflection of what your employees are experiencing.
Tune in to explore:
- Generational shifts in expectations – How these shifts impact recruitment and why you can’t afford to ignore them.
- Staying authentic in recruitment – Practical ways to adjust your approach while maintaining your brand values.
- Communicating your EVP – Tips to engage purpose-driven candidates who prioritise growth and corporate responsibility.
- AI & technology – Learn how to use AI ethically and effectively without losing the human element in recruitment.
- Continuous adaptation – Understand the risks of ignoring change and how to stay ahead in a competitive market.
“Brand DNA is the essence of an organisation, the core of who you are and what you stand for, reflecting your business at its best. It serves as the foundation from which everything else comes – it’s relevant to all your audiences, be that your employees, your customers, your shareholders – and it’s relevant for all applications, ranging from your employee policies, your customer experience through to your product development. It’s your compass for all decision-making.”
Amy Sawbridge, Guest Panellist
Meet our expert panel:
- Georgina Huntley: Webinar moderator and Talent Director, ManpowerGroup UK
- Harriet Maxted: Employer Brand Lead, JLR
- Amy Sawbridge: Employee Experience Consultant, Sawbridge Consulting
- Aidan Guldberg-Allen: Head of Strategy and Business Development, Talent Solutions
- Martin Ferguson: Practice Director, Talent Solutions.
Don’t miss it.
