Today, three billion people globally are online, and two billion of these use social networks. With 80% of the population expected to have a supercomputer in their pocket by 2020, the world is connected in ways barely conceivable just ten years ago. These fundamental shifts create significant challenges – and opportunities – for strategic HR and talent professionals.
In recognition of the digital trends impacting organisations and the way they engage with talent, ManpowerGroup has developed an internal change and innovation programme. #RelationshipsMatter is focused on the mastery of emergent digital technologies as tools to foster the relationships that matter, and drive improved recruitment outcomes for our clients.
Encompassing web, digital, social, mobile and our global Enterprise Partnership with Google, we help our clients connect to the best talent and build meaningful relationships.
At the heart of #RelationshipsMatter is our people. We train our consultants to be social recruiting experts. That means they know how to advocate your opportunities and brand, identify and engage candidates, and work smarter and faster on your behalf.
Not only that, but through our social business collaboration programme, every single ManpowerGroup recruiter has instant access to a global network of peers and experts. This drives knowledge, faster placements, and enables us to build scalable virtual global recruitment solutions.
Externally, we maintain relationships with more than ten million global business professionals. Meanwhile, our UK websites attract more than two million unique visits every year, equivalent to 5% of the UK population eligible to work. We have the audiences and the relationships to digitally activate both volume and specialist recruitment campaigns at the push of a button.
From mobile-optimised campaign microsites to real-time analytics, from targeted email campaigns to mobile SMS application gateways, from social media marketing to audience retargeting, ManpowerGroup has the capability to drive improved performance through the entire recruitment lifecycle.
And with active talent pools, predictive campaign optimisation through historical data, and agility built into our business model, we are ideally positioned to think fast and act fast. By using digital technologies, our solutions are efficient and scalable.